Build India's Media Technology Centre — Game Engineering, OTT Platforms, Content AI, and AVGC Production

Name: Netskill LMS/LXP
Brand: Sansovi
Rating: 5 (1 reviews)

Sansovi GCC’s MediaTech CoE serves India’s fastest-growing creative technology sector — aligned with Karnataka’s AVGC policy and the existing Bangalore AVGC CoE ecosystem.

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Our Customers

GoodWorks Group, trusted by everyone. Fortune 500 to Startups.

4 Media & Gaming Leaders

Sony, EA, Ubisoft, Disney+ Hotstar

Karnataka AVGC Policy

Media & Gaming Incentives

200+

Pre-vetted Game & Media Tech Engineers

Our Track Record

GCC Success Stories

Saptharushi

Saptharushi India Global Capability Centre (GCC)

Cyber Security

SINGAPORE

Mercedes-Benz

Mercedes-Benz Research & Development India

Automotive

GERMANY

Tesco

Tesco Bengaluru Global Capability Centre

View All

What Sansovi GCC Does in Media, Entertainment & Gaming

Sansovi GCC’s MediaTech CoE is India’s specialist advisor for media, entertainment, and gaming GCC establishment. Bengaluru hosts Sony India Technology Centre, Electronic Arts (EA) India, Ubisoft India, Disney Hotstar engineering, and a growing ecosystem of gaming and media tech companies. Karnataka’s AVGC (Animation, Visual Effects, Gaming, Comics) policy and the existing Bangalore AVGC CoE make this a government-supported sector with dedicated infrastructure. We combine deep media technology domain expertise with GCC setup capability.

We work with global video game companies, OTT and streaming platforms, media conglomerates, visual effects studios, content technology companies, and sports technology platforms building India engineering centres. Whether you are exploring India for the first time, scaling an existing centre, or reviving a stalled GCC, our engagement begins where you are — not where a standard playbook says you should be.

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The Challenge We Solve

Gaming and media GCCs face a talent intersection challenge: game engineers need both deep technical skills (game engine architecture, real-time rendering, physics simulation, network programming) and creative domain understanding (game design principles, player psychology, monetisation systems). This intersection is rarer than pure engineering talent. OTT platform engineering requires streaming infrastructure knowledge (CDN, adaptive bitrate streaming, DRM) combined with content technology understanding.

AAA Game Engine Engineering Talent

Engineers with deep Unreal Engine or Unity expertise who can build and scale AAA-quality titles are concentrated within established gaming studios, making senior talent difficult to recruit.

Real-Time Multiplayer Network Engineering

Building multiplayer games using Unreal Dedicated Server, custom netcode, matchmaking, and low-latency networking requires highly specialised engineering expertise.

OTT DRM & Content Security

OTT platforms require specialist knowledge of Digital Rights Management, streaming security, encryption, and content protection beyond standard application security practices.

PR, Thought Leadership & Executive Branding

GenAI for Media & Content Production

Procedural content generation, AI voice, AI animation, and other GenAI-driven production workflows are advancing faster than many media GCC teams can operationalise them.

AVGC Engineering Architecture Talent in India

India has strong AVGC execution talent, but senior professionals with deep engineering architecture experience remain limited, creating a critical capability gap for GCCs building advanced media and gaming platforms.

Our Services End-to-End or Modular

Every engagement is tailored. You can commission the full GCC lifecycle or engage us for a specific service. Nothing is bundled by default.

GCC Strategy & Business Case

AVGC sector landscape, game engine strategy (Unreal vs Unity vs custom), OTT platform opportunity, operating model design, Karnataka AVGC policy incentive mapping, HQ business case

Karnataka AVGC Policy Navigation

AVGC CoE linkage facilitation, KDEM introductions for AVGC ecosystem, state AVGC incentive application support, collaboration framework with Bangalore AVGC CoE

Entity & Legal Setup

Legal entity formation, FEMA compliance for media IP transfer, licensing vs owned IP operating model, content rights transfer framework, employment contracts for creative-technical talent

Workspace — GoodWorks

Creative-technical managed offices in Bengaluru. Motion capture room availability. High-performance GPU workstations for rendering. Proximity to EA, Ubisoft, Sony ecosystem.

Talent Acquisition

Game engine developers (Unreal/Unity), graphics engineers (Vulkan/DirectX), network engineers for multiplayer, OTT platform engineers, content AI developers. Pre-vetted bench.

Technology Platform Setup

Unreal Engine 5 CI/CD pipeline, Unity DevOps configuration, OTT streaming infrastructure (AWS Elemental, Akamai CDN), Widevine DRM setup, GenAI content pipeline configuration

Operating Model & Governance

Media GCC team topology, game release cycle governance, IP and content rights governance, content moderation framework, player data (DPDP Act compliance for Indian players)

L&D — NetSkill

Media tech upskilling: Unreal Engine fundamentals, Unity DOTS, OTT streaming architecture, content AI, GenAI for games. Via NetSkill or instructor-led.

How We Deliver Three Layers

Layer 1 — Knowledge

Sector research, regulatory intelligence, talent landscape analysis, technology benchmarking, and peer GCC performance data. You make decisions with full market context.

Layer 2 — Setup & Build

Entity formation, workspace (GoodWorks managed offices), team hiring, technology platform selection, compliance framework setup, and operating model design.

Layer 3 — Growth & Optimisation

Mandate expansion, capability upgrade, leadership development (IIGC / NetSkill), GCC health diagnostics (REVIVE framework), and ongoing advisory.

Practice Areas & Technology Coverage

Our MediaTech practice spans the full media and entertainment technology stack — from game engine development and multiplayer infrastructure through OTT streaming platforms, content AI, and AVGC production technology.

Game Engine & Real-Time Engineering

Unreal Engine 5 game development (Blueprints, C++, Nanite, Lumen), Unity DOTS and high-performance game development, custom game engine components, physics simulation, real-time rendering pipeline development, and cross-platform game porting (PC, console, mobile).

Online Multiplayer & Game Backend

Dedicated game server architecture (Unreal DS, custom), real-time multiplayer netcode (rollback, deterministic lockstep, client-side prediction), matchmaking system engineering, game economy and monetisation backend, live operations platform, anti-cheat system, and game analytics pipeline.

OTT Platform & Streaming Technology

Video streaming platform engineering (adaptive bitrate streaming, HLS/DASH), CDN integration and optimisation (Akamai, Cloudfront), Digital Rights Management (DRM — Widevine, FairPlay, PlayReady), transcoding pipeline (FFmpeg, AWS Elemental), and low-latency live streaming.

Content AI & Generative Media

GenAI for game content (procedural level generation, AI NPC dialogue, AI-generated textures), AI voice synthesis and dubbing (content localisation), AI-assisted animation (motion capture enhancement), content personalisation AI for OTT recommendations, and AI-powered content moderation.

AVGC Production Technology

Visual effects (VFX) pipeline tool development, 3D animation production automation, real-time virtual production technology (LED volume stages, Unreal Engine for film), virtual camera systems, and digital asset management platforms for AVGC production houses.

Ready to Build Your Media, Entertainment & Gaming GCC?

India is becoming a global force in game engineering and media technology — not just outsourced QA. The MediaTech CoE team builds India centres that ship AAA features, not just test them.

Talk to a MediaTech CoE Specialist

News and Updates

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Frequently Asked Questions

Karnataka’s AVGC (Animation, Visual Effects, Gaming, Comics) Task Force recommendations and state policy creates specific support for the AVGC sector: dedicated AVGC industry status enabling industrial incentives, the Bangalore AVGC CoE (run by ABAI) with infrastructure and training support, KDEM facilitation for AVGC investment, and curriculum co-development with VFX and gaming curriculum at Bengaluru engineering and design colleges. For a media tech GCC, this means government-backed ecosystem support, pre-existing infrastructure, and a curriculum pipeline building toward your talent needs.

Major gaming GCCs and studios in Bengaluru: Electronic Arts (EA) India — large engineering centre (FIFA, Madden game engineering, live services); Ubisoft India — game development and QA; Sony India Technology Centre — PlayStation platform engineering; Zynga India — mobile game backend and data analytics; Gameloft India — mobile game development; Nazara Technologies — India-focused gaming platform. The ecosystem also includes mid-size studios: SuperGaming, WinZO, MPL tech teams, and numerous startup game studios.

SansoviGCC by GoodWorks Group is India’s Leading End-to-End GCC Solutions Platform to build, operate and scale GCCs.

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